REDLINE CAMPAIGN – 26th March – 31st March, 2017

Dear All,

Antimicrobial resistance (AMR) has emerged as a significant threat to global health. Last September, UN Member States adopted the Political Declaration of the High-Level Meeting on Antimicrobial Resistance that contained a request for the UN Secretary-General to establish such a body. The objective of the group will be to provide practical guidance for approaches needed to ensure sustained effective global action to address antimicrobial resistance, including options to improve coordination, taking into account the Global Action Plan on Antimicrobial Resistance. The group is expected to convene its first meeting within the next few weeks and will produce a report to the Secretary-General for the 73rd session of General Assembly. Indian Council of Medical Research director Soumya Swaminathan has been named to be part of this high-level group.

In 2016, OPPI partnered with the Ministry of Health & Family Welfare (MoH&FW) to develop the redline campaign at the 3-day International Conference on Combating Antimicrobial Resistance, held during February 2016. Appreciating the need for media campaign for raising awareness about antibiotics, Shri J P Nadda launched the “Medicines with the Red Line” media campaign at the function which creates awareness regarding rational usage of medicines which carry a red line on their strip. With the increasing threat of AMR ever-growing and posing as a grave health concern, OPPI would like to continue creating awareness through the existing campaign being supported by IAPG, PSM, IMA, Association of community pharmacists’ of India & Medical Students Association Of India.

Please take the pledge in support of raising awareness on tackling the menace of AMR in India.

“I pledge to buy antibiotics only with a prescription; I will complete the full course of antibiotics. I will always look for the redline on the antibiotics before I buy them”

Sign the pledge on causes Or click on this link if you do not have a Face book Account:

Campaign Partners

Campaign Partners