Bharat Ke Liye
We have been working shoulder to shoulder with the government; investing in India to build a healthier and stronger country. Our initiative #BharatKeLiye, celebrated our members’ - long and committed relationship with the country, which spans over 100 years. It also reasserted our renewed strategy to reinforce our commitment to India, now and in the future.
Independence Day
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#BharatKeLiye showcased how OPPI’s connection with the country runs deep. We have built a strong foundation based on our 3 tenets – Converge, Collaborate and Co-create - keeping the patient at the centre of our every action. Through this, we are diligently working with all stakeholders, adopting new technologies and coming together to ensure equitable and high-quality healthcare for everyone in India. Our forward-looking approach reiterates the country’s vision for India@100.
The initiative focused on 4 critical pillars - enabling access, driving innovation, supporting health systems and committing strategic investments, showcasing the significant contributions by our members in various areas of the industry. The year-long campaign was a robust one, peppered with digital and social media campaigns, print ad campaigns, stakeholder engagements, and an extensive PR outreach.
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